|
|
|
|
Call.No
|
Title
|
Publishing
|
Author
|
ISBN
|
Record.No
|
|
1
|
|
|
|
HF5821
.W7
|
Advertising
|
New York, [ United States ] : McGraw-Hill, Inc. , 1971
|
Wright, John S.
|
|
2733
|
|
2
|
|
|
|
HF5823
.Z3
|
Advertising techniques and managment
|
Chicago, [ United States ] : Richard D. Irwin , 1961
|
Zacher, Robert Vincent
|
|
4992
|
|
3
|
|
|
|
HF5823
.C7
|
Advertising : communications for management
|
Boston, [ United States ] : Allyn and Bacon, Inc. , 1960
|
Crawford, John W.
|
|
7540
|
|
4
|
|
|
|
HF5823
.S5
|
The management of advertising
|
New Jersey, [ United States ] : Prentice Hall , 1971
|
Simon, Julian L.
|
|
10989
|
|
5
|
|
|
|
HF5823
.B8
|
Advertising in the marketplace
|
New York, [ United States ] : McGraw-Hill, Inc. , 1973
|
Burke, John D.
|
|
12598
|
|
6
|
|
|
|
HF5821
.W4
|
Advertising
|
New York, [ United States ] : Macmillan Publishing Co. Inc. , 1979
|
Weilbacher, William M
|
|
13830
|
|
7
|
|
|
|
HF5823
.B8
|
Advertising fundamentals
|
Ohio, [ United States ] : Grid Publishing , 1976
|
Burton, Philip Ward
|
|
16829
|
|
8
|
|
|
|
TX911.2
.T3
|
How to sell banquets : the key to conference and function promotion
|
Boston, [ United States ] : CBI Publishing Company , 1981
|
Taylor, Derek
|
|
17544
|
|
9
|
|
|
|
HF5824
.K4
|
The advertising budget : preparation, administration, and control
|
New York : Association of National Advertisers , 1967
|
Kelly, Richard J
|
|
18896
|
|
10
|
|
|
|
HD30
.G7V
.8
|
Advertising in the market place
|
Connecticut : Grolier , 1980
|
Burke, John D.
|
|
19372
|
|
11
|
|
|
|
HF5823
.O3
|
Ogilvy on advertising
|
New York, [ United States ] : Crown Publishers Inc. , 1983
|
Ogilvy, David
|
|
22745
|
|
12
|
|
|
|
HF5823
.S5
|
How to advertise and promote your small business
|
New York, [ United States ] : John Wiley and Sons , 1978
|
Siegel, Gonnie McClung
|
|
24097
|
|
13
|
|
|
|
HF5821
.W5
|
The fundamentals of advertising
|
Oxford, [ United Kingdom ] : Heinemann Professional Publishing , 1985
|
Wilmshurst, John
|
|
25457
|
|
14
|
|
|
|
HF5823
.W5
|
Advertising : What it is and how to do it
|
London, [ United Kingdom ] : McGraw-Hill , 1988
|
White, Roderick
|
|
26617
|
|
15
|
|
|
|
P302
.C6
|
The discourse of advertising
|
London, [ United Kingdom ] : Routledge , 1992
|
Cook, Guy
|
|
29565
|
|
16
|
|
|
|
HF5821
.M6
|
Advertising worldwide : Concepts, theories and practice of internationa, multinational and global advertising
|
New York, [ United States ] : Prentice Hall , 1994
|
deMooij, Maricke
|
|
29975
|
|
17
|
|
|
|
HF5823
.D8
|
Advertising : Its role in modern marketing
|
Chicago, [ United States ] : Dryden Press , 1990
|
Dunn, S. Watson
|
|
30570
|
|
18
|
|
|
|
HF5821
.P3
|
Advertising : A decision-making approach
|
Chicago, [ United States ] : Dryden Press , 1988
|
Patti, Charles H.
|
|
30601
|
|
19
|
|
|
|
HF5821
.R65
|
Advertising and promotion mangement
|
New York, [ United States ] : McGraw-Hill, Inc. , 1987
|
Rossiter, John R.
|
|
48373
|
|
20
|
|
|
|
HF5823
.R8
|
Kleppner's advertising procedure
|
New Jersey, [ United States ] : Prentice Hall , 1993
|
Russell, J. Thomas
|
|
79522
|
|
21
|
|
|
|
HF5415.123
.S5
|
Promotion management and marketing communications/Terence A. Shimp
|
Chicago, [ United States ] : Dryden Press , 1990
|
Shimp, Terence A.
|
0030266432
|
82055
|
|
22
|
|
|
|
DVD:
72
|
La Fievre du Samdi soir
|
|
|
|
87694
|
|
23
|
|
|
|
HF5821
.A7
|
Contemporary advertising/William F. Arens, Michael F. Weigold, Christian Arens
|
Boston, [ United States ] : McGraw-Hill Irwin , 2008
|
Arens, William F.
|
9780071101059
|
88957
|
|
24
|
|
|
|
DVD:
691
|
That's marketing! Understanding consumer behavior
|
New York, [ United States ] : Insight Media , 1999
|
|
|
96836
|
|
25
|
|
|
|
HF5821
.A7
|
Contemporary advertising/William F. Arens
|
New York, [ United States ] : McGraw Hill/Irwin , 2006
|
Arens, William F.
|
0072964723
|
101543
|
|
26
|
|
|
|
HF5415.123
.C6
|
Integrated advertising, promotion, and marketing communications/Kenneth E. Clow, Donald Baack
|
New Jersey, [ United States ] : Pearson Education Inc. , 2010
|
Clow, Kenneth E.
|
9780138157371
|
101697
|
|
27
|
|
|
|
CD:
1016
|
Contemporary advertising/William F. Arens
|
New York, [ United States ] : McGraw Hill/Irwin , 2006
|
Arens, William F.
|
|
103745
|
|
28
|
|
|
|
HF5415.123
.E3
|
Marketing communications/John Egan
|
London, [ United Kingdom ] : Saga Publications Ltd. , 2016
|
Egan, John
|
9781446259030
|
103825
|
|
29
|
|
|
|
HF5821
.W4
|
Advertising/Michael F. Weigold, William F. Arens
|
New York, [ United States ] : McGraw - Hill , 2018
|
Weigold, Michael F.
|
9781259815942
|
105333
|
|
30
|
|
|
|
HF5823
.B4
|
Advertising and promotion/George E. Belch, Michael A. Belch
|
New York, [ United States ] : Mcgraw Hill Education , 2018
|
Belch , George E.
|
9781259921698
|
105335
|