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Global marketing / Warren J. Keegan, Mark C. Green

Call.No :	HF1416 .K4
Record.No :	100220  [Book]
Personal name :	Keegan, Warren J.,
Title :	Global marketing / Warren J. Keegan, Mark C. Green
Publishing :	New Jersey, [ United States ] : Pearson Prentice Hall , 2005
Edition :	4
Description :	xx, 636p. : ill. ; 28 cm
ISBN :	0131968548
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Export marketing - Management
	Export marketing - Management - Case studies
Related names :	Green, Mark C.

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