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Marketing strategies : A contemporary approach / Ashok Ranchhod and Calin Gurau

Call.No :	HF5415 .R3
Record.No :	100805  [Book]
Personal name :	Ranchhod, Ashok,
Title :	Marketing strategies : A contemporary approach / Ashok Ranchhod and Calin Gurau
Sub Title :	A contemporary approach
Publishing :	Harlow, [ United Kingdom ] : Pearson Education Limited , 2007
Edition :	2
Description :	xxi, 416p. : ill. ; 25 cm
ISBN :	9780273706748
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Marketing research
	Marketing
	Marketing - Case studies
Related names :	Gurau, Calin

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