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Contemporary brand management / John K. Johanson, Kurt A. Carlson

Call.No :	HF5415.1255 .J6
Record.No :	102811  [Book]
Personal name :	Johansson, Johny K.
Title :	Contemporary brand management / John K. Johanson, Kurt A. Carlson
Publishing :	London, [ United Kingdom ] : Sage Publications, Ltd. , 2015
Description :	xi, 258p. : ill. ; 23 cm
ISBN :	9781452242873
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Strategic planning
	Branding (Marketing) - Management

V,P,I,C Title Location     × , × , × , 1   Main Library , 1st Floor More ...

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