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Essentials of marketing : A marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

Call.No :	HF5415 .P4
Record.No :	102868  [Book]
Personal name :	Perreault, William D.
Title :	Essentials of marketing : A marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
Sub Title :	A marketing strategy planning approach
Publishing :	New York, [ United States ] : McGraw-Hill Irwin , 2012
Edition :	13
Description :	xI, 682p. : ill. ; 28 cm
ISBN :	9780078028885
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Marketing
Related names :	Cannon, Joseph P.
	McCarthy, E. Jerome

V,P,I,C Title Location     × , × , × , 1   Main Library , 1st Floor More ...

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