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Brand sense : Build powerful brands through touch, taste, smell, sight and sound / Martin Lindstrom; foreword by Philip Kotler
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Call.No : | HD69 .B7 L5
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Record.No : | 104006 [Book] |
Personal name : | Lindstrom, Martin, |
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Title : | Brand sense : Build powerful brands through touch, taste, smell, sight and sound / Martin Lindstrom; foreword by Philip Kotler |
Sub Title : | Build powerful brands through touch, taste, smell, sight and sound |
Publishing : | New York, [ United States ] : Free Press , 2005 |
Description : | xii, 237p. : ill. ; 24 cm |
ISBN : | 0743267842 |
Biblio Notes : | Includes index. |
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Subjects : | Senses and sensation |
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Brand name products |
Business names |
Advertising - Brand name products |
Related names : | Kotler, Philip , [Foreword] |
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