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International marketing : A cultural approach

Call.No :	HF1416 .U8
Record.No :	29538  [Book]
Personal name :	Usunier, Jean-Claude
Title :	International marketing : A cultural approach
Sub Title :	A cultural approach
Publishing :	New York, [ United States ] : Prentice Hall , 1993
Biblio Notes :	incl.index & Bibl ref
Subjects :	Intercultural communication
	International business enterprises - Social aspects
	Export marketing - Social aspects

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