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Marketing plans : how to prepare them; how to use them

Call.No :	HF5415.13 .M33
Record.No :	35998  [Book]
Personal name :	McDonald, Malcolm H.B
Title :	Marketing plans : how to prepare them; how to use them
Sub Title :	how to prepare them; how to use them
Publishing :	Oxford, Boston, [ United Kingdom ] : Butterworth-Heinemann , 1995
Edition :	3
Description :	xiii,485p : ill ; 24cm
Series :	Professional development series
Biblio Notes :	Includes index.
Subjects :	Marketing - Management
	Marketing - Planning

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