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Perspectives in consumer behavior

Call.No :	HF5415.32 .P4
Record.No :	43931  [Book]
Title :	Perspectives in consumer behavior
Publishing :	New Jersey, [ United States ] : Prentice Hall International, Inc. , 1991
Edition :	4
Description :	viii, 616p. : 23cm
Biblio Notes :	incl.index & Bibl ref
Subjects :	Marketing
	Consumer behavior
Related names :	Kassarjian, Harold H , [Editor ]
	Robertson, Thomas S. , [Editor ]

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