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Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward

Call.No :	HG4028 .V3 M3
Record.No :	87695  [Book]
Personal name :	McDonald, Malcolm
Title :	Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward
Sub Title :	reconnecting strategy to share price
Publishing :	Amsterdam, [ Netherlands ] : Elsevier, Butterworth-Heinemann , 2007
Description :	xv, 238p. : ill. ; 25 cm
ISBN :	0750667273
Biblio Notes :	Includes bibliographical references (p. [229]-230) and index.
Subjects :	Risk assessment
	Corporations - Valuation
	Corporations - Investor relations
	Stocks - Marketing
	Stocks - Prices
	Economic value added
Related names :	Smith, Brian D.
	Ward, Keith

V,P,I,C Title Location     × , × , × , 1   Main Library , 1st Floor More ...

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