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Global marketing : foreign entry, local marketing and global management / Johny K. Johansson

Call.No :	HF1416 .J6
Record.No :	90467  [Book]
Personal name :	Johansson, Johny K.
Title :	Global marketing : foreign entry, local marketing and global management / Johny K. Johansson
Sub Title :	foreign entry, local marketing and global management
Publishing :	Boston, [ United States ] : Irwin/McGraw-Hill , 2000
Edition :	2
Description :	xx, 604p. : ill. ; 28 cm
ISBN :	0073658634
Series :	The Irwin/McGraw-Hill series in Marketing
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Export marketing
	Export marketing - Management

V,P,I,C Title Location     × , × , × , 1   Main Library , 1st Floor More ...

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