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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

Call.No :	HF5415 .M3
Record.No :	90544  [Book]
Personal name :	Perreault, William D.
Title :	Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
Sub Title :	a global-managerial approach
Publishing :	Boston, Mass., [ United States ] : McGraw-Hill , 2003
Edition :	9
Description :	653p. : ill. ; 28 cm
ISBN :	0072464208
Series :	McGraw-Hill/Irwin series in marketing
Notes :	This book is accompanied with CD-ROM with Call No. CD: 453 Record No: 90605
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Marketing
Related names :	McCarthy, E. Jerome

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