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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald

Call.No :	HD69 .B7 D4
Record.No :	93122  [Book]
Personal name :	De Chernatony, L.
Title :	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald
Publishing :	Oxford, [ United Kingdom ] : Elsevier/Butterworth-Heinemann , 2003
Edition :	3
Description :	xvii, 467p. : ill. ; 24 cm
ISBN :	0750659807
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Branding (Marketing)
	Brand name products - Planning
Related names :	McDonald, Malcolm

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