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International marketing in the network economy : A knowledge - based approach / Florian Kohlbacher; foreword by Ikujiro Nonaka and afterword by Charles M. Savage

Call.No :	HF1416 .K6
Record.No :	93161  [Book]
Personal name :	Kohlbacher, Florian
Title :	International marketing in the network economy : A knowledge - based approach / Florian Kohlbacher; foreword by Ikujiro Nonaka and afterword by Charles M. Savage
Sub Title :	A knowledge - based approach
Publishing :	Hampshire, [ United Kingdom ] : Palgrave Macmillan , 2007
Description :	xx, 254p. : 23 cm
ISBN :	9780230515703
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Export marketing
	Knowledge management
Related names :	Nonaka, Ikujiro , [Foreword]
	Savage, Charles M.

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