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The committed enterprise : Making vision, values, and branding work / Hugh Davidson
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Call.No : | HD58.9 .D3
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Record.No : | 95850 [Book] |
Personal name : | Davidson, Hugh |
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Title : | The committed enterprise : Making vision, values, and branding work / Hugh Davidson |
Sub Title : | Making vision, values, and branding work |
Publishing : | Oxford, [ United Kingdom ] : Elsevier Butterworth-Heinemann , 2002 |
Description : | xxi, 343p. : ill. ; 25 cm |
ISBN : | 0750661992 |
Biblio Notes : | Includes index. |
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Subjects : | Business ethics |
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Success in business |
Organizational effectiveness |
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