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Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson

Call.No :	HF5415.13 .M3
Record.No :	96105  [Book]
Personal name :	McDonald, Malcolm
Title :	Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson
Sub Title :	how to prepare them, how to use them
Publishing :	Amesterdam, [ Netherlands ] : Elsevier/Butterworth Hienemann , 2007
Edition :	6
Description :	xvii, 675p. : ill. ; 25 cm
ISBN :	0750683864
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Marketing - Management
	Marketing - Planning
Related names :	Wilson, Hugh

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