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Restaurant marketing for owners and managers / Patti J. Shock, John T. Bowen, John M. Stefanelli

Call.No :	TX911.3 .M3 S5
Record.No :	96346  [Book]
Personal name :	Shock, Patti J.
Title :	Restaurant marketing for owners and managers / Patti J. Shock, John T. Bowen, John M. Stefanelli
Publishing :	New Jersey, [ United States ] : J. Wiley & Sons , 2004
Description :	ix, 230p. : 24 cm
ISBN :	9780471226277
Series :	Wiley restaurant basics series
Biblio Notes :	Includes bibliographical references (p. [219]-230) and index.
Subjects :	Food service management
	Restaurants - Marketing
Related names :	Bowen, John T.
	Stefanelli, John M.

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