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Event marketing : How to successfully promote events, festivals, conventions and expositions / C.A. Preston
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Call.No : | GT3405 .P7
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Record.No : | 96968 [Book] |
Personal name : | Preston, C.A. |
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Title : | Event marketing : How to successfully promote events, festivals, conventions and expositions / C.A. Preston |
Sub Title : | How to successfully promote events, festivals, conventions and expositions |
Publishing : | New Jersey, [ United States ] : John Wiley & Sons, Inc. , 2012 |
Edition : | 2 |
Description : | xix, 300p. : ill. ; 24 cm |
ISBN : | 9780470891070 |
Series : | The Wiley event management series |
Biblio Notes : | Includes bibliographical references and index. |
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Subjects : | Special events - Marketing |
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