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Service is front stage : positioning services for value advantage / James Teboul

Call.No :	HF5415.5 .T4
Record.No :	97910  [Book]
Personal name :	Teboul, James
Title :	Service is front stage : positioning services for value advantage / James Teboul
Sub Title :	positioning services for value advantage
Publishing :	New York, [ United States ] : Palgrave Macmillan , 2006
Description :	xi, 161p. : ill. ; 25 cm
ISBN :	0230006604
Series :	INSEAD business press
Biblio Notes :	Includes bibliographical references (p. 146-149) and index.
Subjects :	Total quality management
	Service industries - Management
	Customer services - Management

V,P,I,C Title Location     × , × , × , 1   Main Library , 1st Floor More ...

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