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Building strong brands / David A. Aaker

Call.No :	HD69 .B7 A2
Record.No :	109716  [Book]
Personal name :	Aaker, David A.
Title :	Building strong brands / David A. Aaker
Publishing :	New York, [ United States ] : The Free Press , 1996
Description :	ix, 380p. : ill. ; 24 cm
ISBN :	9780029001516
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Brand name products - Management
	Brand name products - Valuation - Management
	Intangible property - Valuation - Management

V,P,I,C Title Location     × , × , × , 1   Main Library , 1st Floor More ...

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