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The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi

Call.No :	HD69 .B7 M3
Record.No :	90376  [Book]
Personal name :	Marconi, Joe
Title :	The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi
Sub Title :	creating, managing, and extending the value of your brand
Publishing :	Lincolnwood, IL, [ United States ] : NTC Business Books , 2000
Description :	xv, 247p. : ill. ; 24 cm
ISBN :	0844222577
Series :	American Marketing Association
Notes :
Biblio Notes :	Includes bibliographical references (p. 237-240) and index.
Subjects :	Brand name products - Marketing

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