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Call.No
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Title
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Publishing
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Author
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ISBN
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Record.No
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1
|
|
|
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HG4028
.V3
M3
|
Marketing due diligence : reconnecting strategy to share price/Malcolm McDonald, Brian Smith, Keith Ward
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Amsterdam, [ Netherlands ] : Elsevier, Butterworth-Heinemann , 2007
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McDonald, Malcolm
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0750667273
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87695
|
|
2
|
|
|
|
HD69
.B7
D4
|
Creating powerful brands in consumer, service and industrial markets/Leslie de Chernatony and Malcolm McDonald
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Oxford, [ United Kingdom ] : Elsevier/Butterworth-Heinemann , 2003
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De Chernatony, L.
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0750659807
|
93122
|
|
3
|
|
|
|
HF5415.13
.M3
|
Marketing plans : How to prepare them, how to use them/Malcolm McDonald
|
Oxford, [ United Kingdom ] : Elsevier/Focal press , 2007
|
McDonald, Malcolm
|
0750683864
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93162
|
|
4
|
|
|
|
HF5415
.M3
|
Marketing : A complete guide in pictures/Malcolm McDonald and Peter Morris
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Amsterdam, [ Netherlands ] : Elsevier Butterworth Heinemann , 2004
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McDonald, Malcolm
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0750661984
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93490
|
|
5
|
|
|
|
HF5415.13
.M3
|
Marketing plans : how to prepare them, how to use them/Malcolm McDonald, Hugh Wilson
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Amesterdam, [ Netherlands ] : Elsevier/Butterworth Hienemann , 2007
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McDonald, Malcolm
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0750683864
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96105
|