|
|
|
|
Call.No
|
Title
|
Publishing
|
Author
|
ISBN
|
Record.No
|
|
1
|
|
|
|
HF5415
.E5
|
Promotional strategy
|
Chicago, [ United States ] : Richard D. Irwin , 1967
|
Engel, James F
|
|
825
|
|
2
|
|
|
|
HF5415
.A6
|
L'approche
|
[s.l.] : Sema , 1971
|
|
|
857
|
|
3
|
|
|
|
HF5415
.S8
|
La strategie
|
[s.l.] : Sema , 1971
|
|
|
858
|
|
4
|
|
|
|
HF5415
.V4
|
La vente
|
[s.l.] : Sema , 1972
|
|
|
859
|
|
5
|
|
|
|
HF5415
.R3
|
The art of using science in marketing
|
New York, [ United States ] : Harper and Row Publishers , 1974
|
Ramond, Charles
|
|
5456
|
|
6
|
|
|
|
HF5415
.F7
|
Introduction to the marketing system
|
New York, [ United States ] : Canfield Press , 1973
|
Frye, Robert
|
|
5470
|
|
7
|
|
|
|
TX911.3
.M3
C6
|
Marketing for a full house : a complete guide to profitable hotel/motel operational planning/Dewitt C. Coffman; edited by Helen Recknagel
|
Ithaca, [ United States ] : Cornell University Press , 1972
|
Coffman, C. Dewitt
|
|
5635
|
|
8
|
|
|
|
HF5415
.B7
|
Problems in marketing
|
London, [ United Kingdom ] : McGraw-Hill , 1971
|
Brown, Milton P.
|
|
7205
|
|
9
|
|
|
|
HF5415
.M3
|
Basic marketing : a managerial approach
|
Chicago, [ United States ] : Richard D. Irwin , 1971
|
McCarthy, E. Jerome
|
|
7538
|
|
10
|
|
|
|
KF6460.7
.M5
|
Marketing and franchising
|
New York, [ United States ] : Practicing Law Institute , 1974
|
Millstein, Ira M
|
|
8285
|
|
11
|
|
|
|
HF5415
.R6
|
A human economy : the social framework of the free market
|
Indianapolis : Liberty Fund, Inc , 1971
|
Ropke, Wilhelm
|
|
9979
|
|
12
|
|
|
|
HF5415
.H3
|
Systems selling to industrial markets : concepts and strategies
|
Washington, D. C. : Distribution Research and Education Foundation , 1975
|
Hannaford, William J
|
|
11335
|
|
13
|
|
|
|
HF5415
.F8
|
Exploring the new marketing : study guide, selected readings, case incidents, and other exercises
|
New York, [ United States ] : Macmillan Publishing Co. Inc. , 1976
|
Fulmer, Robert M
|
|
14938
|
|
14
|
|
|
|
HF5415
.R4
|
Readings in basic marketing
|
Chicago, [ United States ] : Richard D. Irwin , 1975
|
|
|
16818
|
|
15
|
|
|
|
HF5415.122
.W5
|
The marketing of professional services
|
London, [ United Kingdom ] : McGraw-Hill , 1972
|
Wilson, Aubrey
|
|
17132
|
|
16
|
|
|
|
TX911.3
.M3
S8
|
STrategic marketing planning in the hospitality industry/edited by Robert L. Blomstrom
|
Michigan, [ United States ] : Educational Institute of the American Hotel and Mo , 1983
|
|
|
17829
|
|
17
|
|
|
|
TX911.3
.M3
.N9
|
Marketing in the hospitality industry
|
Boston, [ United States ] : CBI Publishing Company , 1983
|
Nykiel, Ronald A
|
|
18155
|
|
18
|
|
|
|
HF5415
.H4
|
Marketing
|
New York, [ United States ] : Macmillan Publishing Co. Inc. , 1976
|
Heskett, James L
|
|
18874
|
|
19
|
|
|
|
HD30
.G7V
.7
|
Fundamentals of marketing
|
Connecticut : Grolier , 1981
|
Stanton, William J
|
|
19371
|
|
20
|
|
|
|
HF5351
.S8
|
Business : its nature and environment: an introduction
|
Ohio : South-Western Publishing Company , 1984
|
Steade, Richard D
|
|
19772
|
|
21
|
|
|
|
HF5415
.S5
|
Marketing : an integrated analytical approach
|
Ohio : South-Western Publishing Company , 1981
|
Shaw, Roy T
|
|
19784
|
|
22
|
|
|
|
TX911.3
.M3
C6
|
Hospitality for sale : techniques of promoting business for hospitality establishments
|
Michigan, [ United States ] : Educational Institute of the American Hotel and Mo , 1980
|
Coffman, C. Dewitt
|
|
19793
|
|
23
|
|
|
|
HF5415
.S3
|
Marketing : contemporary concepts and practices
|
Boston, [ United States ] : Allyn and Bacon, Inc. , 1982
|
Schoell, Willaim F
|
|
19876
|
|
24
|
|
|
|
HF5415
.U3
|
Marketing in an age of change : an introduction
|
New York, [ United States ] : John Wiley and Sons , 1981
|
Udell, Jon G
|
|
19877
|
|
25
|
|
|
|
HF5415
.F6
|
Modern marketing : principles and practice
|
Chicago, [ United States ] : Scott, Foresman and Company , 1978
|
Fox, Edward J
|
|
20125
|
|
26
|
|
|
|
HF5415
.P7
|
Marketing : basic concepts and decisions
|
Boston, [ United States ] : Houghton Mifflin , 1985
|
Pride, William M
|
|
21311
|
|
27
|
|
|
|
HF5415
.M4
|
Basic marketing
|
Chicago, [ United States ] : Irwin Publishing , 1986
|
McCarthy, E. Jerome
|
|
22220
|
|
28
|
|
|
|
HF5415
.B87
|
Marketing : Strategic foundations
|
Chicago, [ United States ] : Richard D. Irwin , 1985
|
Busch, Paul S
|
|
23556
|
|
29
|
|
|
|
HB801
.S3
|
Consumer behavior
|
New Jersey, [ United States ] : Prentice Hall International, Inc. , 1987
|
Schiffman, Leon G
|
|
24144
|
|
30
|
|
|
|
TX911.3
.M45
.S3
|
Marketing by menu
|
New York, [ United States ] : Van Nostrand Reinhold Company , 1985
|
Scanlon, Nancy Loman
|
|
24338
|
|
31
|
|
|
|
HF5415
.D3
|
Marketing on a shoedtring : Low - Cost tips for marketing your products or services
|
New York, [ United States ] : John Wiley and Sons , 1988
|
Davidson, Jeffrey P.
|
|
25091
|
|
32
|
|
|
|
HF5845
.C5
|
Exhibit marketing : a survival for managers
|
New York, [ United States ] : McGraw-Hill, Inc. , 1987
|
Chapman, Edward A
|
|
25122
|
|
33
|
|
|
|
HF5415
.M3
|
Marketing : Principles and strategy
|
Dallas : Business Publications , 1987
|
Mason, J. Barry
|
|
28002
|
|
34
|
|
|
|
HF5415
.K5
|
Principles of marketing
|
Chicago, [ United States ] : Scott, Foresman and Company , 1983
|
Kinner, Thomas C.
|
|
28923
|
|
35
|
|
|
|
HF5415
.Z5
|
Marketing
|
New York, [ United States ] : John Wiley and Sons , 1989
|
Zikmund, William
|
|
30602
|
|
36
|
|
|
|
HF5415
.K4
|
Marketing : study guide
|
New Jersey, [ United States ] : Prentice Hall , 1992
|
Petrides, Constantine G
|
|
34074
|
|
37
|
|
|
|
HF5415
.K6
|
Marketing : An introduction
|
New Jersey, [ United States ] : Prentice Hall , 1997
|
Kotler, Philip
|
|
34917
|
|
38
|
|
|
|
HF5415
.M8
|
Marketing : an analytical perspective
|
London, [ United Kingdom ] : Prentice Hall , 1997
|
Mudie, Peter
|
|
34920
|
|
39
|
|
|
|
HF5415
.K6
|
Principles of marketing
|
New Jersey, [ United States ] : Prentice Hall , 1996
|
Kotler, Philip
|
|
34929
|
|
40
|
|
|
|
HF5415
.O4
|
Marketing today
|
London, [ United Kingdom ] : Prentice Hall , 1995
|
Oliver, Gordon
|
|
34958
|
|
41
|
|
|
|
HB199
.S6
|
Puzzles and paradoxes in economics
|
Cheltenham, [ United Kingdom ] : Edward Elgar Publishing , 1997
|
Skousen, Mark
|
|
35832
|
|
42
|
|
|
|
HF5415
.M3
|
Marketing : A fresh approach
|
London, [ United Kingdom ] : Pan Books , 1987
|
Maxwell, Robert J
|
|
36006
|
|
43
|
|
|
|
HF5415
.E9
|
marketing
|
Oxford, [ United Kingdom ] : Oxford University Press , 1990
|
Evans, David
|
|
38816
|
|
44
|
|
|
|
HF5415
.E9
|
Marketing
|
New York, [ United States ] : Macmillan Publishing Co. Inc. , 1990
|
Evans, Joel R
|
|
40705
|
|
45
|
|
|
|
HF5415
.E4
|
Marketing
|
Oxford, Boston, [ United Kingdom ] : Butterworth-Heinemann , 1991
|
Elvy, B. Howard
|
|
43891
|
|
46
|
|
|
|
HF5845
.P6
|
The secrets of successful low-budget exhibitions : the nuts and bolts of exhibiting for profit
|
Oxford, [ United Kingdom ] : Heinemann Professional Publishing , 1989
|
Powell, John
|
|
43904
|
|
47
|
|
|
|
HF5415.32
.P4
|
Perspectives in consumer behavior
|
New Jersey, [ United States ] : Prentice Hall International, Inc. , 1991
|
|
|
43931
|
|
48
|
|
|
|
HF5415
.K6
|
Principles of marketing
|
New Jersey, [ United States ] : Prentice Hall International, Inc. , 1991
|
Kotler, Philip
|
|
43932
|
|
49
|
|
|
|
HF5415
.W4
|
Case studies in international marketing
|
London, [ United Kingdom ] : Edward Arnold and Co. , 1970
|
Weinstein, Arnold K
|
|
48759
|
|
50
|
|
|
|
HF5415
.E4
|
Marketing - Cases
|
Great Britain, [ United Kingdom ] : Pergamon Press , 1970
|
Elsby, Frank H
|
|
49409
|
|
51
|
|
|
|
VHSG:
4269
|
Marketing : The Basics
|
New York, [ United States ] : Insight Media , 2002
|
|
1581984375
|
82848
|
|
52
|
|
|
|
HF5686
.M35
W5
|
Accounting for marketing/Richard M. S. Wilson
|
London, [ United Kingdom ] : International Thomson Business Press , 1999
|
Wilson, Richard M. S.
|
1861524684
|
84757
|
|
53
|
|
|
|
HF5415
.G3
|
Teach yourself marketing/J. Jonathan Gabay
|
London, [ United Kingdom ] : Hodder Education , 2003
|
Gabay, J. Jonathan
|
9780340859469
|
89483
|
|
54
|
|
|
|
HD9980.5
.Z4
|
Services marketing : integrating customer focus across the firm/Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
|
Boston, [ United States ] : McGraw-Hill/Irwin , 2006
|
Zeithaml, Valarie A.
|
0072961945
|
90300
|
|
55
|
|
|
|
HF5415
.M3
|
Essentials of marketing : a global-managerial approach/William D. Perreault, Jr., E. Jerome McCarthy
|
Boston, Mass., [ United States ] : McGraw-Hill , 2003
|
Perreault, William D.
|
0072464208
|
90544
|
|
56
|
|
|
|
CD:
453
|
Essentials of marketing : a global-managerial approach/William D. Perreault, Jr., E. Jerome McCarthy
|
Boston, Mass., [ United States ] : McGraw-Hill , 2003
|
Perreault, William D.
|
|
90605
|
|
57
|
|
|
|
HF5415
.F3
|
Marketing essentials/Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk
|
New York, N.Y., [ United States ] : Glencoe McGraw-Hill , 2003
|
Farese, Lois Schneider
|
0078303974
|
90822
|
|
58
|
|
|
|
HF5415
.M3
|
Marketing : A complete guide in pictures/Malcolm McDonald and Peter Morris
|
Amsterdam, [ Netherlands ] : Elsevier Butterworth Heinemann , 2004
|
McDonald, Malcolm
|
0750661984
|
93490
|
|
59
|
|
|
|
HF5415
.D7
|
Introduction to marketing concepts/Graeme Drummond, John Ensor
|
Boston, [ United Kingdom ] : Elsevier/Butterworth Heinemann , 2005
|
Drummond, Graeme
|
0750659955
|
95842
|
|
60
|
|
|
|
HF5415
.G7
|
Marketing/Dhruv Grewal, Michael Levy
|
New York, [ United States ] : McGraw Hill/Irwin , 2011
|
Grewal, Dhruv
|
9780073404875
|
95853
|
|
61
|
|
|
|
HF5415
.F5
|
Marketing strategy masterclass : The 100 questions you need to answer to create your own winning marketing strategy including the new "scorpio" model of market strategy/Paul Fifield
|
Amsterdam, [ Netherlands ] : Elsevier / Butterworth-Heinemann , 2008
|
Fifield, Paul
|
9780750686310
|
95898
|
|
62
|
|
|
|
HF5415
.M3
|
Marketing : A critical textbook/Nick Ellis.. [et al]
|
London, [ United Kingdom ] : SAGE Publications Ltd , 2011
|
Ellis, Nick
|
9781848608788
|
95899
|
|
63
|
|
|
|
CD:
631
|
Marketing/Dhruv Grewal, Michael Levy
|
New York, [ United States ] : McGraw Hill/Irwin , 2011
|
Grewal, Dhruv
|
9780073404875
|
96455
|
|
64
|
|
|
|
DVD:
691
|
That's marketing! Understanding consumer behavior
|
New York, [ United States ] : Insight Media , 1999
|
|
|
96836
|
|
65
|
|
|
|
HF5415
.S6
|
Meeting customer needs/Ian Smith
|
Amsterdam, [ Netherlands ] : Elsevier Butterworth Heinemann , 2003
|
Smith, Ian
|
075065984x
|
97854
|
|
66
|
|
|
|
HF5415
.P7
|
Principles of marketing : A south Asian perspective/Philip Kotler...(et al)
|
New Delhi, [ India ] : Prentice Education Inc. , 2010
|
Kotler, Philip
|
9788131731017
|
99232
|
|
67
|
|
|
|
HF5415
.B6
|
A very short, fairly interesting and reasonably cheap book about studying marketing/Jim Blythe
|
London, [ United Kingdom ] : Sage Publications, Ltd. , 2006
|
Blythe, Jim
|
9781412930888
|
100337
|
|
68
|
|
|
|
HF5415
.H3
|
Handbook of marketing/edited by Barton Wetz and Robin Wensley
|
London, [ United Kingdom ] : Sage Publications, Ltd. , 2006
|
|
1412921201
|
100361
|
|
69
|
|
|
|
HF5415
.R3
|
Marketing strategies : A contemporary approach/Ashok Ranchhod and Calin Gurau
|
Harlow, [ United Kingdom ] : Pearson Education Limited , 2007
|
Ranchhod, Ashok
|
9780273706748
|
100805
|
|
70
|
|
|
|
HF5415
.K6
|
Principles of marketing/Philip Kotler, Gary Armstrong
|
New Jersey, [ United States ] : Pearson Education, Inc. , 2008
|
Kotler, Philip
|
9780137128273
|
101687
|
|
71
|
|
|
|
HF5415
.P4
|
Essentials of marketing : A marketing strategy planning approach/William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
|
New York, [ United States ] : McGraw-Hill Irwin , 2012
|
Perreault, William D.
|
9780078028885
|
102868
|
|
72
|
|
|
|
HF5415
.G7
|
Marketing/Dhruv Grewal, Michael Levy
|
New York, [ United States ] : McGraw-Hill Irwin , 2012
|
Grewal, Dhruv
|
9780078028830
|
102873
|
|
73
|
|
|
|
HF5415
.M3
|
Marketing : An introduction/Rosalind Masterson and David Pickton
|
London, [ United Kingdom ] : Sage Publications, Ltd. , 2010
|
Masterson, Rosalind
|
9781849205719
|
103353
|
|
74
|
|
|
|
HF5415.123
.E3
|
Marketing communications/John Egan
|
London, [ United Kingdom ] : Saga Publications Ltd. , 2016
|
Egan, John
|
9781446259030
|
103825
|
|
75
|
|
|
|
HF5415
.G7
|
Marketing/Dhruv Grewal, Michel Levy
|
New York, [ United States ] : McGraw Hill , 2018
|
Grewal, Dhruv
|
9781259709074
|
105332
|
|
76
|
|
|
|
HD30.23
.S3
|
Growth dynamics in new markets : Improving decision making through simulation model-based management/Martin F. G. Schaffernicht and Stefan N. Groesser
|
New Jersey, [ United States ] : John Wiley & Sons, Inc. , 2018
|
Schasffernicht, Martin F.G.
|
9781119118237
|
105443
|
|
77
|
|
|
|
HF5415
.S7
|
Fundamentals of marketing/William J. Stanton; Michael J. Etzel; Bruce J. Walker
|
New York, [ United States ] : McGraw-Hill Inc. , 1991
|
Stanton, William J.
|
0070609527
|
108205
|